How MTV stopped playing music — and lost its relevance

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2021-07-01 15:26:07 -

Now we have YouTube.

And since blocks of music videos weren’t designed to prevent viewers from channel-surfing, the ratings for them ultimately suffered. “When you’re playing music videos, every two and half or three minutes you’re giving people an opportunity to go change the channel and see what else is on,” said Alex. “I’m gonna be flipping around after every music video if I don’t love the next song.”

https://nypost.com/article/how-mtv-stopped-playing-music-and-lost-its-relevance/

Now we have YouTube. And since blocks of music videos weren’t designed to prevent viewers from channel-surfing, the ratings for them ultimately suffered. “When you’re playing music videos, every two and half or three minutes you’re giving people an opportunity to go change the channel and see what else is on,” said Alex. “I’m gonna be flipping around after every music video if I don’t love the next song.” https://nypost.com/article/how-mtv-stopped-playing-music-and-lost-its-relevance/

NYPOST.COM

How MTV stopped playing music — and lost its relevance

As one of the five original VJs who launched MTV into the Moonman stratosphere 40 years ago, on Aug. 1, 1981, Alan Hunter helped put the video-bingeing network on the music map. But when he trekked…

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